Opinion
Opinion
Play for your heart, not with it: Dr. Manan Vora
September 28, 2021 | Dr. Manan Vora, Interventional Orthopedist & Sports Medicine Specialist, Mumbai Tokyo Olympics has caught our attention with the Indian athletes making us proud with their achievements. It has also reinitiated a conversation on the importance...
From promise to fulfilment: Healthcare startups will build internet of medical things in India
September 14, 2021 | Aman Gupta and Christina A. D'souza in The Daily Guardian Even before the Covid-19 pandemic, healthcare was one of the most critical issues in India, from both access and cost viewpoints. Having limited resources means doing more with less, and...
What of a woman’s heart?
Septemer 09, 2021 | Dr. Sanjay Mittal, Director, Clinical and Preventive Cardiology, Medanta Heart Institute, Gurugram A woman’s heart has for long been the spotlight of all kinds of art & poetry there is. This, however dims significantly when we lend it a...
How has COVID-19 changed healthcare communications in Philippines?
September 09, 2021 | Aman Gupta in Marketing Interactive COVID-19 has triggered many changes across industries. In the healthcare segment, the campaigns launched also underwent massive change moving from purely functional ones to more purpose-driven. The leap saw many...
Engaging Millennials and Gen Z in times of uncertainty
August 13, 2021 | Rachele Focardi and Shivani Gupta in People Matters There was a time when a company’s talent acquisition team would only reassess its workforce strategies every 10 years, or more. After all, making employees happy and providing them with an...
India’s immunisation roadblock: Beating vaccine hesitancy through equitable access
July 5, 2021 | Mark Chataway and Aman Gupta in Voices, India, TOI How can India vaccinate a population of 1.3 billion people, of which a majority is rural? As the country lives under the shadow of the second wave, the focus has shifted to preventing a third one. India...
Communication is the key to startup success
March 12, 2021 | Aman Gupta in Business Today Over the last one year, investments in startups have spiked in the APAC region. Malaysia, the Heart of Digital ASEAN, is ideal for startups across Asia and the world. With an expected GDP contribution of RM30.8 billion by...
The future lies with those who can envision it
March 3, 2021 | Aman Gupta in Media Brief I overheard someone say the other day that their “life’s been on autopilot since March 2020”. It got me thinking. While that might be difficult to deny considering our monotonous routines through the past year, the feeling...
Ads don’t build trust: policy driven issues need a comms solution
February 9, 2021 | Aman Gupta in exchange 4 media It was only last month that we woke up to full, front page ads screaming at us saying: WhatsApp respects and protects your privacy Now, I’ve spent over two decades of my life as a communications professional and waking...
Globalise the policy narrative
April 15, 2020 | Aman Gupta in The Pioneer The pandemic has reinforced the need for inclusive policy-making where countries think internationally and act locally during a crisis On February 23, Italy recorded around 150 positive cases of COVID-19. Within a week, that...